Orissa Feeney | Strategy
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Strategy

Do I need a business coach?

While we like to think of ourselves as logical creatures - most of the purchasing decisions we make are in fact emotional - yikes, even our business investments. But if you're thinking about investing in getting help from a business coach - then why not use a little logic before making a decision. Working with a business coach, a strategist or a mentor can fast track your transformations but remember to go in with your eyes open. Instead of diving into an investment with some vague promise of a better future - have clearly defined deliverables of how your life & business will...

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5 Steps to Declutter your business and call in Abundance – NOW

With only a few weeks till the end of the year you're probably moving into wind down mode. If you wondering how you can bring in some extra income at this time of year (and don't be fooled people are still buying this time of year) I always find that decluttering brings abundance. And business is no different. Instead of clearing out the wardrobe to make way for lovely new clothes - we will be clearing out the business to make way for lovely new money. Take this as an invitation to declutter your business and make way abundance and more income in your biz. What exactly do...

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Clarity in the face of the unknown

Do you ever get to that point where you are so drained of creativity and inspiration from the constant advice of others? You don't know exactly what will bring you success - so you're just feeling saturated with advice as you madly try to lap up that 'blueprint' or 'winning formula'. Feeling like there is always some kind of new marketing buzz that you're just not on top of. It's easy to get distracted. Showing up every day when you're running your own business is hard enough. Let alone staying focused. So how do you stay focused with so many distractions? For a long time I followed my...

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The Strategy to “Having it All”

I felt cheated. I had that tight feeling pulling from my chest to my throat - like I was going to cry. But I knew that this was not the place to shed a tear. I had to keep my game face. I was sitting across the table from a really great guy. He had everything I was looking for - in a job. It was a fresh start up company that was gaining some traction. They were looking for someone experienced and adaptable, who could think on their feet and grow with the business. It was exciting and new and everything I had...

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5 Point Priority System for the Seriously Overwhelmed Business Owner

When ever I get lost in my To Do list or somewhere between my Inbox, my project management systems and the many scraps of paper I have I use this simple Priority System. First Clients - existing client work is top priority, because happy clients will always be your best marketing tool. Second Getting New Clients - The absolute next task you should be looking at is anything associated with getting clients right now. This looks like following up enquiries, sending email solo-mailers about your latest offers. And turning on your Sales Funnel (FB Ad -> Opt-In -> Autoresponder -> Sales Offer). Third Chipping away at...

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3 Mistakes that cause Launches to Flop

Working with Entrepreneurs who are launching and just observing the various success of different launches - I've noticed that there are 3 key area's that cause launches to fail. We’re going to go through those now; they generally have something to do with: not getting out there, not sending out the right messages to people, and under-estimating the size of it—the size of the big launch that’s going on. 3 Mistakes to Avoid So these are the 3 things that I’ve just mentioned: not enough communication; the wrong content—so you really can send out things that are not leading people to want to...

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Stuck in the thick of it?

Have you ever had those great months where you feel like you have the midas touch? You're kicking goals, getting amazing results for your clients and the phone (or inbox) is ringing hot with leads. Everyone is saying Yes to work with you - and you feel like 'Yes, this is why I went into business for myself in the first place'. And then you're in the thick of it working with all these wonderful people and out of nowhere you're sitting on your arse watching the tumble-weeds roll by wondering if you'll ever land another client. Mmm, I sure have. When I started...

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Hope is not a Strategy

Out at the park with the on the weekend with the kids I had a chance to catch a podcast while they were racing scooters and bikes around in the sun. It featured the marketing genuis Bernadette Jiwa, author of Difference. She shared her insight that businesses often spend a lot of energy leading up to launching or starting up but there isn't much plan for what happens after. People put up their website, join networking groups or sell seats in their new program - then that's where the planning stops. She went as far as to say something that resinated with...

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Mind reading and other essential business skills

What jobs are on your list today? Grocery shopping, Calling back a client, buying a birthday card, putting a bits of your business plan on paper, stopping by school to watch your little person's performance, a load of laundry, meeting a friend for lunch, finishing that project for another client, booking a flight, texting back another client...

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