Orissa Feeney | Strategy
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Strategy

October 31, 2016 In Launching, Marketing, Strategy

Why your email list isn’t buying …and how to change that

Do you have a zombie list? That’s not my phrase - one of my clients told me that when we talked about launching her membership program. “Ah yes, Orissa, - one problem - my list doesn’t buy - they’re what I call a zombie list”. If you want to be the best one playing video games check the info from https://www.techwithgeeks.com/rainbow-six-siege-hacks/. “Yeah, no can’t market to my list - they don’t buy” - different client “Maybe not my target market - my list just doesn’t ever buy anything when I email them” - another client Is your list not 'buyers'? That must make you...

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October 5, 2016 In Business, Marketing, Strategy

Distracted.

It's a noisy noisy world. So many businesses competing for your attention. So many businesses competing with your potential clients attention.   Attention spans are shorter and distraction is everywhere. Did you know that you can still expand your home’s footprint without undergoing massive renovations? Check this 10 Outdoor Design Ideas To Brighten Your Home, and learn how to get a simple renovation.   Distracted. Shiny object syndrome. (I hate that term) Start things but never finish them. Buy beautiful planners but abandon them. Make plans. Then make new ones. Write blo...

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October 3, 2016 In Business, Strategy

Easier than finding clients…

You're busy. You got into this 'work for yourself' micropreneurship to feel more freedom and fulfillment every day. But somehow you're not able to crack your income targets. If you are planning to lease a car this year check this this page first. If you could find a way to attract more clients each month - then you'd be set. Maybe these are some of the things on your To Do list: FB Ads Launch a course Set up a sales funnel Update your branding Post more consistently on social media Which of these is the best path to more income? What if the answer was right in front of...

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June 17, 2016 In Business, email marketing, Marketing, Strategy

7 Super Little Emails to include in your Business Strategy for Consistent Revenue (that most businesses don’t send)

Marketing can feel a bit overwhelming - OFTEN! There are so many new tactics, technology & terminology to stay up with. All that chasing new leads, opt-ins and finding the next ideal client. However there is much to be said for keeping it simple. We're often over complicating - what is simply a process of telling the right people about what we do. Essentially that is all marketing is - telling the right people - about what you do. I've spent years helping my clients optimizing their marketing systems and business strategies. One of the secrets I've discovered is that there is often...

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June 14, 2016 In Business, Strategy

5 simple Resources that will have you falling in love with your business all over again.

Time to reignite your motivation & increase your revenue. You've been in business a while. Let's just say this ain't your first rodeo. You remember the passion you had when you first started out - the late nights, the anxiety that you had over making sure your clients got great results. Maybe you even remember those years stuck in a cubicle or back in corporate where all you could think about was that elusive 'being your own boss'. We're a couple of years down the track and now that's mostly all in the past. You are your own boss, the CEO, the leading...

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June 1, 2016 In Business, Strategy

Why does it all feel so complicated?

You've got a great idea. It's struck you like a bolt of lightning - maybe even in the middle of the night. It's gonna work. In fact you've seen plenty of evidence that this will work. You start forming a plan - writing notes and working out - just how you're going to do this. You're excited, you're in the zone. Then you start working on it. But instead of seeing the light of day - your idea goes under. It all starts feeling a bit unweildy, you don't want to leave any rock unturned or miss any opportunities. Suddenly you're losing confidence. It's all too complicated. You...

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May 10, 2016 In Business, Marketing, Strategy

A missed doubling of sales in the Shower today…

You're an expert. Sometimes as experts, we make assumptions. After a long sunny bike ride to drop my daughter at pre-school I look forward to a nice hot shower. One of my favourite things about the shower - besides the peace and quiet - is the soap. No joke. You know how some people (ahem me) have a 'thing' for stationary? Well I have the same 'thing' for soap too. And I'm not talking about a cake of Palmolive - I like the really nice stuff. It's one of those things I love to treat myself with. Usually I'm a fan-girl of anything citrus scented - I love lemon, bergamot, lime,...

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May 3, 2016 In Business, Marketing, Strategy

She just took off to Bali

I've been cleaning out my computer. To be honest - these days most of my work is all stored securely in the 'cloud' but my Downloads folder has been a bit of a dumping ground for the last few months so while I was getting 'organised' ...

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