Why your email list isn’t buying …and how to change that
Do you have a zombie list? That’s not my phrase - one of my clients told me that when we talked about launching her membership program. “Ah yes, Orissa, - one problem - my list doesn’t buy - they’re what I call a zombie list”. “Yeah, no can’t market to my list - they don’t buy” - different client “Maybe not my target market - my list just doesn’t ever buy anything when I email them” - another client Is your list not 'buyers'? That must make you a little nervous. Especially if you’ve been working hard to ‘build you list’. And for your dreams...