Orissa Feeney | Marketing
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Marketing

October 31, 2016 In Launching, Marketing, Strategy

Why your email list isn’t buying …and how to change that

Do you have a zombie list? That’s not my phrase - one of my clients told me that when we talked about launching her membership program. “Ah yes, Orissa, - one problem - my list doesn’t buy - they’re what I call a zombie list”. “Yeah, no can’t market to my list - they don’t buy” - different client “Maybe not my target market - my list just doesn’t ever buy anything when I email them” - another client Is your list not 'buyers'? That must make you a little nervous. Especially if you’ve been working hard to ‘build you list’. And for your dreams...

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October 5, 2016 In Business, Marketing, Strategy

Distracted.

It's a noisy noisy world. So many businesses competing for your attention. So many businesses competing with your potential clients attention.   Attention spans are shorter and distraction is everywhere.   Distracted. Shiny object syndrome. (I hate that term) Start things but never finish them. Buy beautiful planners but abandon them. Make plans. Then make new ones. Write blo...

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June 17, 2016 In Business, email marketing, Marketing, Strategy

7 Super Little Emails to include in your Business Strategy for Consistent Revenue (that most businesses don’t send)

Marketing can feel a bit overwhelming - OFTEN! There are so many new tactics, technology & terminology to stay up with. All that chasing new leads, opt-ins and finding the next ideal client. However there is much to be said for keeping it simple. We're often over complicating - what is simply a process of telling the right people about what we do. Essentially that is all marketing is - telling the right people - about what you do. I've spent years helping my clients optimizing their marketing systems and business strategies. One of the secrets I've discovered is that there is often...

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May 10, 2016 In Business, Marketing, Strategy

A missed doubling of sales in the Shower today…

You're an expert. Sometimes as experts, we make assumptions. After a long sunny bike ride to drop my daughter at pre-school I look forward to a nice hot shower. One of my favourite things about the shower - besides the peace and quiet - is the soap. No joke. You know how some people (ahem me) have a 'thing' for stationary? Well I have the same 'thing' for soap too. And I'm not talking about a cake of Palmolive - I like the really nice stuff. It's one of those things I love to treat myself with. Usually I'm a fan-girl of anything citrus scented - I love lemon, bergamot, lime,...

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May 3, 2016 In Business, Marketing, Strategy

She just took off to Bali

I've been cleaning out my computer. To be honest - these days most of my work is all stored securely in the 'cloud' but my Downloads folder has been a bit of a dumping ground for the last few months so while I was getting 'organised' ...

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April 30, 2015 In Business, Marketing, Strategy

Mind reading and other essential business skills

What jobs are on your list today? Grocery shopping, Calling back a client, buying a birthday card, putting a bits of your business plan on paper, stopping by school to watch your little person's performance, a load of laundry, meeting a friend for lunch, finishing that project for another client, booking a flight, texting back another client...

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