Orissa Feeney | Blog
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May 21, 2015 In Business, Strategy

Stuck in the thick of it?

Have you ever had those great months where you feel like you have the midas touch? You're kicking goals, getting amazing results for your clients and the phone (or inbox) is ringing hot with leads. Everyone is saying Yes to work with you - and you feel like 'Yes, this is why I went into business for myself in the first place'. And then you're in the thick of it working with all these wonderful people and out of nowhere you're sitting on your arse watching the tumble-weeds roll by wondering if you'll ever land another client. Mmm, I sure have. When I started...

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May 4, 2015 In Business, Strategy

Hope is not a Strategy

Out at the park with the on the weekend with the kids I had a chance to catch a podcast while they were racing scooters and bikes around in the sun. It featured the marketing genuis Bernadette Jiwa, author of Difference. She shared her insight that businesses often spend a lot of energy leading up to launching or starting up but there isn't much plan for what happens after. People put up their website, join networking groups or sell seats in their new program - then that's where the planning stops. She went as far as to say something that resinated with...

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April 30, 2015 In Business, Marketing, Strategy

Mind reading and other essential business skills

What jobs are on your list today? Grocery shopping, Calling back a client, buying a birthday card, putting a bits of your business plan on paper, stopping by school to watch your little person's performance, a load of laundry, meeting a friend for lunch, finishing that project for another client, booking a flight, texting back another client...

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February 24, 2015 In email marketing, Launching

How to Stop Unsubscribes during your Launch

If you've ever run a launch of your program or services via an email campaign, you've felt the pain of unsubscribes jumping off your list. Now even if you’ve not launched anything, you’ve simply sent newsletters to your list - with fantastic FREE content - you know what it’s like to get unsubscribes. But somehow when you’re launching or regularly asking for a sale within your email messages - the pang of the opt-out seems to sting more than ever. Strategically you can minimise this, and I'll tell you more about that in a moment but for now let’s look closer at...

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August 13, 2014 In email marketing, sales funnel

Does The Perfect Client Exist?

I love what I do. I help amazing women all over the world leverage their passion and expert knowledge to create freedom based incomes. But there was a time when I was not in my zone. I remember working with one client back when my business model was 'I'll help you with anything to do with the technology' (yes, I had some problems finding my niche). Although she was generally what I considered my demographic ideal client eg. 25-50 woman starting a new business ...

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July 18, 2014 In autoresponder, email marketing, sales funnel

3 Ways to stop List Shock when you want them to buy

Congratulations, you've decided it's time to leverage that List that you've been building up all this time and send out a Sales Email. Alot of clients come to me wanting to launch their program or new online product but they're feeling scared and daunted by the idea of pressing Send on that sales email. Take Sara for example. She has a wonderful Juice Detox that she has been working on. It's not just full of great recipes but it also has some really practical lifestyle tips. She's spent some cash getting it designed and looking gorgeous with a designer. Sara has also been...

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July 16, 2014 In autoresponder, email marketing, sales funnel

Why it’s not your email annoying them

"Aren't people annoyed when I email them?" This seems to be the number one thing that is holding otherwise successful business owners back in their online marketing strategy. So I'm going to be straight with you. Yes. Some of the people who subscribe to your list will be annoyed. But like a lot of things in life,it wont be about you at all (you know that argument you had in the parking lot at the mall) . It wont have much to do with whether you email twice daily, weekly or occasionally. It will have more to do with the kind of day they're having, how...

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