7 Super Little Emails to include in your Business Strategy for Consistent Revenue (that most businesses don’t send)
Marketing can feel a bit overwhelming – OFTEN! There are so many new tactics, technology & terminology to stay up with. All that chasing new leads, opt-ins and finding the next ideal client.
However there is much to be said for keeping it simple.
We’re often over complicating – what is simply a process of telling the right people about what we do. Essentially that is all marketing is – telling the right people – about what you do.
I’ve spent years helping my clients optimizing their marketing systems and business strategies. One of the secrets I’ve discovered is that there is often a whole lot of money left on the table when it comes to reaching out to the low hanging fruit already in front of us.
And to be completely honest – I have been guilty of this myself.
Yet each time I work with a client on their Business Strategy – I find that some simple tweaks make a big impact on their bottom line.
Email, for the most part is free. And when done right – can take up no time. So why wouldn’t you invest a tiny amount of time in email for a big return.
Even with very conservative conversion rates (the number of people that go ahead and take action) – you could be adding 10-50% to your bottom line very quickly.
By implementing the 7 emails below (or even just a couple of them) – you could start generating EXTRA revenue in your business this week.
Email 1 – The Orientation
Description: It pays to send new subscribers a friendly email in your ‘Welcome Series’ that tells them about where all the goodies you have actually ARE and that THEY EXIST. You would be surprised how many people have connected with you and joined your list but don’t actually know how to work with you, what your best resources both free and paid are and how they can access them.
Email 2 – Interest Splitting
Description: When new subscribers join our list we don’t know much about them – other than they have some interest in our newsletter or lead magnet. By sending an email that forces them to identify themselves as one or another – you immediately have privy knowledge of how best to approach them going forward. A tactic to do this in practice would be to send an email offering two options – Read this article [11 Resources for DIY Graphic Design] if you are more the DIY type OR If you know you want to Outsource read this [How to brief a graphic designer] article. Your email system can then ‘tag’ them or add them to an Interest list. You can then use a targeted Sales sequence because you know that they are the ideal client for the particular offer.
Email 3 – Sales Sequence
Description: This is best sent as a series of emails. The simplest way to approach this is with a ‘Sideways Salesletter’. Which is just a case of taking what is on your sales page and sending it as a series to the reader – so they have it dripped out to them.
Email 4 – Scheduled Upsell
Description: After a client makes a purchase schedule an email to go out that is a perfect compliment to the service or product they’ve purchased.
Email 5 – Onboarding New Client
Description: Similar to the Orientation – this can be sent out to a new client so they have an understanding of all your offers, where they are and how to purchase them from you.
Email 6 – Offboarding Existing Client
Description: This has been a major insight for me in terms of how I can create consistent revenue. When clients finish up working with me I send them a series of emails that ask for feedback (to create testimonials – that in turn bring in sales), upsell a small add on package that increases the value of the client. And I also ask for referrals by being specific about who I work with and making it easy for them to introduce people to me.
Email 7 – Anniversary of a purchase
Description: Often our products and services have a optimal life. Perhaps you provide cleanses or detoxes – you can schedule a reminder at the same time next season or year to ask for the sale again. Or you’re a web designer that could schedule an email a couple of years later – when it’s likely time to upgrade.
Many of these may seem simple and like ‘why bother’ but the power lies in 2 things. 1 automating the process either through autoresponders or scheduling in your email client. 2 ASKING for the sale. As much as we feel like we don’t want to bother our potential clients – chances are we’re doing them a disservice by not providing a chance for them to purchase from us on many occasions.
How many of them are you using in your business?
How 7 Little Emails create $22,200 new revenue
Let’s look at an example of how this works for one of my clients – a service based business – a graphic designer, Julie (name changed).
She has approx. 35 Rebrand Clients a year. Her package costs $1000. After expenses she is paying herself $25k a year. She is adding 1000 subscribers a year to her list.
Julie also has 2 mini courses that she sells for $149 and an ebook for $30. These have not been selling as she has done no promotions.
Julie adds the 7 emails to her business as follows:
1. The Orientation – She points to 2 mini courses and an ebook she has written about the power of colour in storytelling. 3 out of every 100 subscribers purchases from this orientation email. That adds 30 sales a year average price $97 – adds $2910 to her revenue
2. The Interest Splitting – She identifies if people joining her list are the DIY type or the Outsource type
3. The Sale Series – She sends an 8 email series to the DIY type (she identified in number 2 above) to sell her DIY design course – 3 out of every 50 subscribers buys from the sales sequence. Annually this adds another 15 sales of her ecourse at $149 – for a total of $2235 additional revenue. She also runs a series of 4 emails to the outsource type to schedule a complimentary Branding discovery call. 3 out of 50 book a call, which in turn 1 in 10 of these calls she takes on as a new Rebrand client – adding $6000
4. Julie also schedules an upsell. Every time an ebook is purchased a course upsell is offered via email. Likewise every time a course is purchased the other course is offered as an upsell. 1 in 9 purchase. Adding an additional $495 revenue.
5. Each time she onboards a new Branding client now – she offers via automated email – 1 in 3 clients now purchase the book. $410 added via this email
6. Offboarding each client she now offers an Instagram graphics pack for $200 – she sends this work to a VA with a template that she created for $50. 1 in 5 clients purchase this offboarding upgrade. This adds another $6150
7. Anniversary of a purchase – Julie has scheduled to send a rebrand offer to clients 2 years later. She anticipates that 1 in 10 clients will go ahead. This generates an additional $4000 revenue. She wont see this for 2 years but you can see how this will snowball.. the more clients the more additional anniversary revenue pops up.
This additional revenue – that didn’t take any extra time to sell – adds
That’s $22,200 with no additional marketing.
So what are you waiting for? Go get them set up and start adding revenue while you sleep. For real.